LEXI BALL

With the introduction of the new Beyblade Burst SwitchStrike lineup, I worked with a team to develop segment messaging, packaging, and ecommerce. To explain the name with a quick call to action and to reinforce the brand benefit, the copy was guided by the tagline:

 

Switch Up Your Striking Powers

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I do not own any imagery or content shown. Screenshots sourced from Amazon product listing for context purposes only.