Blue Vines Events
Sometimes a tagline is just what a brand needs to spark its story.
After years in the marketing industry, two co-workers started an event company called Blue Vines Events. I helped establish their company’s messaging strategy, starting with the tagline:
Events Well Told
The tagline took a classic phrase, “stories well told” and twisted it to make the statement that Blue Vines Event Planning wouldn’t just plan your event – they’d market it, too. With this in place, I developed the brand’s messaging principles, SEO strategy, and website content.