LEXI BALL

Sometimes a tagline is just what a brand needs to spark its story.

 

After years in the marketing industry, two co-workers started an event company called Blue Vines Events. I helped establish their company’s messaging strategy, starting with the tagline:

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Events Well Told

 

The tagline took a classic phrase, “stories well told” and twisted it to make the statement that Blue Vines Event Planning wouldn’t just plan your event – they’d market it, too. With this in place, I developed the brand’s messaging principles, SEO strategy, and website content.