Storyteller
diVine roots.
client.
agency.
roles.
description.
Constellation Brands
LPK
Naming, concept, packaging
Constellation Brands wanted to highlight locations of their newest Grenache wines. Our identity leveraged a character-driven story mechanism, turning their brand by into an alluring hero.​
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(pitch, not published)
...
brand story. meet the Femme Locale
Beyond the comforting seat from which you sip, the Femme Locale beckons. She chills your spine with whispers—hints of legacy, notes of escape.
Follow her to the most seductive wines. Indulge your desire to taste diVine roots.
...
collection. packaging lineup
...
story. copy for each label
Rhône France | Joie De Vine
Fly your tastebuds to Rhône’s treasured vines—rumored to have been touched by the gods—and become one of the few to savor its deep fruit and tannin flavors.
Sierra Foothills, California | Coveted California
Nestled in the foothills of Sierra Nevada, you'll uncover a hearty Grenache rich with cranberry and oak notes.
Aragon, Spain | Secret Soils
Mythologized as the Grenache grape's birthplace, Aragon yields an exceptionally delicate flavor profile. Discover its hints of legacy.