Transformers Bumblebee Movie Figures
Brand Messaging, Packaging, and Ecommerce

How many times have we seen Optimus Prime and Megatron go head-to-head? Their stardom is epic, but what about the fearless, fun-loving Autobot, Bumblebee?

With the sixth installment in the Transformers film franchise, Hasbro created a full lineup of toys to give 'Bee his due. I immersed myself in Bumblebee lore, infusing his voice into marketing materials sent around the globe.

Energon Igniters
Product Hierarchy Naming, Product Descriptions, Character Descriptions


Speed Series

Power Series


Power Plus Series


Nitro Series

The lifeblood of Transformers robots, Energon fuels the epic action on Earth and beyond.

Now, imagine harnessing the Transformers energy source with Energon Igniters figures. Convert this Energon Igniters Speed Series Bumblebee figure between robot and Chevrolet Camaro modes in 7 steps. Then plug the Energon Igniters core (not included) into the vehicle and push down to fuel driving action. 

Harness Energon Igniters tech and unleash the power within.

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Bumblebee blasts into action to defeat his high-charged opponents. As his buzzes per minute increase, he jams to his mix tape and overtakes the evil Decepticons. 

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When his tires hit the asphalt, Autobot Hot Rod is ready to go with a need for speed. The brash warrior likes to lead the pack, inspiring his fellow Autobots to rev their engines into high gear against the Decepticons.

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Optimus Prime revs his engine as he roars down the highway. When Decepticons attack, the legendary Autobot leader is quick to propel into action to protect the human race.

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Megatron rolls his optics at the Autobots slowing down to protect the humans. With gladiator speed, he converts into tank mode and barrels through obstacles that stand in his way. 


Feature Helmet
Packaging and Ecommerce Description

Bumblebee is a bodaciously brave Autobot who makes every moment epic with cool mix tapes, killer dance moves, and parkour power tricks. The pop-culture-loving bot easily befriends humans with a fearless spark and bright personality. When his friends are by his side, he fearlessly blasts into adventures to unleash the power within.


Join the buzz with the Studio Series Movie 6 Bumblebee Showcase Helmet that captures the cool swagger of the loyal Autobot scout. This helmet is designed with vivid, movie replica detail and a premium glossy finish. Crank your favorite tunes with the built-in speakers that connect to devices via Bluetooth. Also features 25+ sounds and phrases inspired by Bumblebee.


Don the helmet and show that you, too, are More Than Meets The Eye.

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Feature Figure
Packaging and Ecommerce Description

Behind the time-tested battle armor of Bumblebee is more than meets the eye. Rock 'n roll out with Bumblebee as the beloved Autobot gets a movie of his own.


Imagine collaborating with the bodacious Bumblebee to mix some sick beats with the Transformers: Bumblebee -- DJ Bumblebee figure inspired by the iconic character from the big screen. Using Sing-Back Tech, this figure records kids’ voices, and then plays back the soundbite in sync with 1 of 3 awesome music. Kids control the mix -- move the figure’s right arm to switch songs and left arm to control the tempo. Figure comes pre-loaded with music clips Walk This Way, originally by Aerosmith, Bust A Move, originally by Young MC, and the Robots in Disguise theme song. The DJ Bumblebee figure also dances to the beat during playback. Product does not convert, but can still mix it up.