Hy-Vee
Various Marketing Collateral

In the aisles and online, a grocery's private label brands compete with thousands of marketing messages. So what they say has to stand out. Below is a sampling of marketing collateral I wrote to engage customers as they filled their carts or perused Hy-Vee's monthly catalogue.

Warped Roots Beer

Print Ad

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Vertex 2019 Gold Winner for Overall Branding

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Online Product Description

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New beer brand with copy elements I collaborated to develop including the brand concept, name "Warped Roots," tagline "Brewed off the beaten path," headlines, print ads, and website copy

Cross Keys Rum

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In-store banners that pointed attention towards a new rum brand

Angus Reserve Beef

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Print ad for Hy-Vee's Angus Reserve beef intended to convey savory, restaurant quality meat consumers can enjoy at home during the cold months

Hy-Vee Private Label Pork Brand

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Print ad introducing Hy-Vee's private label pork sourced exclusively from Midwest farms

Shingrix Vaccine

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In-store campaign that informed shoppers about the newest shingles vaccine

Holiday Wine and Beer Holders

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Packaging that created a little moment of delight as shoppers stocked up on holiday libations