Hy-Vee
Various Marketing Collateral
In the aisles and online, a grocery's private label brands compete with thousands of marketing messages. So what they say has to stand out. Below is a sampling of marketing collateral I wrote to engage customers as they filled their carts or perused Hy-Vee's monthly catalogue.
Warped Roots Beer
Print Ad
Vertex 2019 Gold Winner for Overall Branding
Online Product Description
New beer brand with copy elements I collaborated to develop including the brand concept, name "Warped Roots," tagline "Brewed off the beaten path," headlines, print ads, and website copy
Cross Keys Rum
In-store banners that pointed attention towards a new rum brand
Angus Reserve Beef
Print ad for Hy-Vee's Angus Reserve beef intended to convey savory, restaurant quality meat consumers can enjoy at home during the cold months
Hy-Vee Private Label Pork Brand
Print ad introducing Hy-Vee's private label pork sourced exclusively from Midwest farms
Shingrix Vaccine
In-store campaign that informed shoppers about the newest shingles vaccine
Holiday Wine and Beer Holders
Packaging that created a little moment of delight as shoppers stocked up on holiday libations