VARIOUS MARKETING COLLATERAL
Below is a sampling of Hy-Vee marketing collateral to which I contributed as a copywriter at Meyocks, along with brief descriptions of each project.
Warped Roots Beer
Print Ad
Online Product Description
New beer brand with copy elements I collaborated to develop including the name "Warped Roots," tagline "Brewed off the beaten path," brand story, headlines, print ads, and website copy
Cross Keys Rum
In-store banners that pointed attention towards a new rum brand
Angus Reserve Beef
Print ad for Hy-Vee's Angus Reserve beef intended to convey savory, restaurant quality meat consumers can enjoy at home during the cold months
Helpful Smiles TV (HSTV)
Print ad introducing Hy-Vee's online video platform called HSTV
Hy-Vee Private Label Pork Brand
Print ad introducing Hy-Vee's private label brand of pork sourced exclusively from Midwest farms
Shingrix Vaccine Marketing
In-store campaign that informed shoppers about the newest shingles vaccine