VARIOUS MARKETING COLLATERAL
Below is a sampling of Hy-Vee marketing collateral I worked on at Meyocks agency, along with brief descriptions of each.
Warped Roots Beer
Print Ad

Online Product Description

New beer brand with copy elements I collaborated to develop including the name "Warped Roots," tagline "Brewed off the beaten path," brand story, headlines, print ads, and website copy
Cross Keys Rum

In-store banners that pointed attention towards a new rum brand
Angus Reserve Beef

Print ad for Hy-Vee's Angus Reserve beef intended to convey savory, restaurant quality meat consumers can enjoy at home during the cold months
Helpful Smiles TV (HSTV)

Print ad introducing Hy-Vee's online video platform called HSTV
Hy-Vee Private Label Pork Brand

Print ad introducing Hy-Vee's private label brand of pork sourced exclusively from Midwest farms
Shingrix Vaccine Marketing


In-store campaign that informed shoppers about the newest shingles vaccine