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VARIOUS MARKETING COLLATERAL

Below is a sampling of Hy-Vee marketing collateral to which I contributed as a copywriter at Meyocks, along with brief descriptions of each project. 

Warped Roots Beer

Print Ad

Online Product Description

New beer brand with copy elements I collaborated to develop including the name "Warped Roots," tagline "Brewed off the beaten path," brand story, headlines, print ads, and website copy

Cross Keys Rum

In-store banners that pointed attention towards a new rum brand

Angus Reserve Beef

Print ad for Hy-Vee's Angus Reserve beef intended to convey savory, restaurant quality meat consumers can enjoy at home during the cold months

Helpful Smiles TV (HSTV)

Print ad introducing Hy-Vee's online video platform called HSTV

Hy-Vee Private Label Pork Brand

Print ad introducing Hy-Vee's private label brand of pork sourced exclusively from Midwest farms

Shingrix Vaccine Marketing

In-store campaign that informed shoppers about the newest shingles vaccine