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La Soupe Rebrand

La Soupe is a Cincinnati-based restaurant that rescues fresh ingredients from grocery chains, local farmers, and other food organizations to feed both customers and food-insecure families. As they gained non-profit status, they needed a brand refresh that set them up for growth.


To help tell their story, I created their positioning statement, tone of voice, narrative, and messaging execution.


The brand foundation and expression is below, and the new site can be viewed at For the full story, click here.

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