Maine Office of Tourism
360 Campaign

Maine is stunning. But so are other states.

 

How do you make natural beauty stand out? You capture that beauty through the emotional impact it creates.

 

We pitched a campaign that didn’t just show pictures, but told stories. Specifically stories of the life-changing moments visitors wrote in their travel journals as they explored Maine.

Adlobs

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Campaign Mainefesto

Dear traveler, it's time.

It's time to open your travel journal, because Maine is open again. Immerse yourself in a change of scenery that changes you. Discover a place so magnificent, you'll save the memories forever.

Capture side of-the-road stops where the coastline steals your imagination. Preserve the oddly inspiring chat you had with a local. Scrawl away the a-ha you had in the vast, lush forest. 

The time to craft your unforgettable travel story is now.

Sincerely,

ME

Display

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Out Of Home

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YouTube Pre-Roll

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[Flipbook-style animation of a moose.]

VO: Tell Mom about the moose…

[Moose walks into the forest.]

VO: …in the vast, wild forest.

 

[Illustration fades to real footage.]

VO: That was my Maine story.

 

[Fade to notebook-style background with logo and URL.]

VO: Start your story at VisitMaine.com.

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Social

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