Maine Office of Tourism
360 Campaign
Maine is spectacularly stunning. But in all honesty, so are other states. How do you make that natural beauty stand out? You capture it through the emotions it creates.
Coming out of Covid, we pitched a campaign that didn’t just show pictures, but told moving, authentic stories. As hypothetical visitors experienced Maine's rugged landscape, we shared their handwritten journals to convey just how life-changing this one-of-a-kind state can be.
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Campaign Mainefesto
Dear traveler, it's time.
It's time to open your travel journal, because Maine is open again. So come—immerse yourself in a change of scenery that changes you.
Capture side of-the-road stops where the coastline steals your imagination. Preserve the oddly inspiring chat you had with a local. Scrawl away the a-ha you had in the vast, lush forest.
The time to craft your unforgettable travel story is now.
Sincerely,
ME
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Out Of Home
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[Flipbook-style animation of a moose.]
VO: Tell Mom about the moose…
[Moose walks into the forest.]
VO: …in the vast, wild forest.
[Illustration fades to real footage.]
VO: That was my Maine story.
[Fade to notebook-style background with logo and URL.]
VO: Start your story at VisitMaine.com.
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Social
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