Maine Office of Tourism
Multi-channel CRM Campaign
Across our 50 states, travel marketing is flooded with stunning imagery. So how does any state stand out? By making it personal.
Maine's Office of Tourism was reentering the market coming out of Covid-19. To entice people to travel again, my agency pitched a campaign made from personalized vignettes. They told stories of Maine's 8 incredible regions through the eyes of people who'd visited, digging into the lasting emotional impact the state can have.
Dear traveler, it's time.
It's time to open your travel journal, because Maine is open again. Immerse yourself in a change of scenery that changes you. Discover a place so magnificent, you'll savor and save these memories forever.
Capture side of-the-road stops where the coastline steals your imagination. Preserve the oddly inspiring chat you had with a local. Scrawl away the a-ha you had in the vast, lush forest. The inspiration you've been craving is waiting.
The time is now to craft a travel story you'll never forget.
Out Of Home
[Flipbook-style animation of a moose.]
VO: Tell Mom about the moose…
[Moose walks into the forest.]
VO: …in the vast, wild forest.
[Illustration fades to real footage.]
VO: That was my Maine story.
[Fade to notebook-style background with logo and URL.]
VO: Start your story at VisitMaine.com.