HY-VEE MEALTIME KITS
Website, print ad, digital ads, and radio
Hy-Vee sought to introduce a new line of ready-to-cook Mealtime Kits. As a copywriter at Meyocks, I worked with a team to develop brand messaging and headlines that introduced the new food concept in a fun, snappy tone. The team executed this language across traditional and digital touch points.
SCRIPT 1 – READY TO MAKE
Fresh ingredients. Chef-inspired recipes. All in one kit.
Introducing Hy-Vee Mealtime Kits with everything you need to cook delicious, homemade meals. Each kit contains fresh ingredients that come together to make chef-inspired recipes. Just follow the instructions and voila – you’re ready to make dinner.
Our savory recipe options are now available to pick up at your local Hy-Vee store. There’s no monthly fee or subscription, so you can choose whatever you’re craving that night.
Try one of our all-new Hy-Vee Mealtime Kits, in-store today.
SCRIPT 2 – TAKE CHARGE
Not sure if you’ll have time to make dinner tonight? Well worry no more.
With Hy-Vee Mealtime Kits, busy nights are no match for you. Each kit contains fresh ingredients for delicious, chef-inspired recipes like bay butter cod, blue cheese burgers and chicken cavatappi. We plan the meal and measure the ingredients, so cooking it at home is a breeze.
Plus, there’s no monthly fee or subscription. All you have to do is pick up a kit in store when it’s most convenient for you.
Show dinner who’s boss with our all-new Mealtime Kits. Only at Hy-Vee.