LEXI BALL

At the Grace Hopper Women in Technology Conference, brands attracted young talent by giving away lipstick, face wash, and bracelets—reflecting a lack of empathy for their target audience.

​

These bright women just out of college didn't care about cosmetics. They wanted to launch their career. 

​

With that insight, we decided PayPal's booth should offer custom business cards, which they probably didn't have at such a young age. It was a cost-effective way to prove that PayPal understood their needs and was rooting for their success. Messaging appealed to their ambition, challenging them to reimagine money at PayPal.