PayPal Booth Experience
Grace Hopper Conference for Women in Technology
As a woman at a conference, what's a more attractive giveaway—makeup or business cards? While PayPal's competitors gravitated toward the former, we thought the latter was way better.
At the Grace Hopper Conference, up-and-coming women in tech come together to network and find job opportunities. To draw this college-age audience to the PayPal booth, we needed to prove that PayPal truly understood their needs and would provide an uplifting, inspirational work environment.
We decided to help these eager young women with customized business cards that they could use at the event. To draw them in, booth messaging encouraged them to unleash their best selves—while working at PayPal, of course.
Business Card Customization