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Spring from Capital One
CRM Launch Campaign

As a creative lead at Hawkeye servicing Capital One's small business cards, I've spent years learning the mindset of this fascinating B2B segment—from focus testing to interviews to quantitative analysis. When Capital One launched a platform with exclusive deals, I helped develop a pitch campaign rooted in empathy.

 

We knew that business owners are highly astute when it comes to making deals. So they know how to save money. What this time-crunched group truly craves are savings that take less time to find. 

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The creative below cuts through the marketing fluff, getting straight to the benefit the target cares about most.

Print

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LinkedIn

SMS

Facebook

Twitter

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YouTube Pre-Roll

Welcome Email

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Follow-Up Email

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Direct Mail

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