Ecommerce Character Content

When a 3-headed, fire-breathing robot dragon and knights of the round table and an alien sorceress collide, you need to write some pretty epic copy to tell the tale.

Such was my task to bring the toys for Transformers: The Last Knight to market. I helped write the ecommerce copy, which included the movie logline and character bios.


The explosive Transformers saga continues with Transformers: The Last Knight where powerful forces rewrite legend. With the fate of Earth at stake, new heroes must rise in an epic struggle to forge a future for all. 



In the dark depths of the universe, five revolting Infernocon demons seethe with fiery strength to protect the mysterious sorceress Quintessa. When threats approach, they combine to form a cindering force of infernal fury – the menacing Infernocus. 


When colossal forces threaten the universe, Knights of Cybertron Dragonicus and Stormreign rise to become an even greater one – the mighty, fire-breathing Dragonstorm. The epic sky specter soars into action to protect freedom on Earth and beyond. As a cataclysmic battle looms on the horizon, Dragonstorm wields his ancient and mysterious powers with legendary force.


Cybertron is a massive, converting planet forged from a mighty and legendary spark. Home to eons of Transformers, he rests in planet mode until combat so colossal erupts that Cybertron awakens again.


Superior skill combined with prehistoric power make Grimlock one of the most dominant warriors alive. This legendary Dinobot commands respect by valiantly defending Earth alongside Optimus Prime. The steel-crushing jaws of Grimlock could be just what the Autobots need to rip through a cataclysmic foe that threatens to destroy life as we know it.


As the legendary leader of the Autobots, Optimus Prime never wavers in his fight for the freedom of all sentient beings. His valor and strength make him Earth’s greatest protector as the human race encounters the merciless Decepticons. But when fate hangs in the balance, even Optimus Prime encounters a foe that could push him to the brink. 


The only way to contain the massive power of Decepticon Nitro is to lock him away. A tracking specialist and high-risk criminal, the Decepticons turn to Decepticon Nitro to find their most valuable targets. The lethal hunter scours the globe to trap his prey and turn them over to the clutches of his merciless leader Megatron.


The quirky personality, gigantic blaster, and bright spark of Autobot Sqweeks make him one-of-a-kind. Despite being in disrepair, he perseveres with more loyalty in a single lug nut than most have in their whole body. Even when evil forces approach on the horizon, the selfless Autobot amigo eagerly races to help his most beloved companions and comrades.


One of the legendary Knights of Cybertron, Steelbane upholds an ancient oath to vanquish threats no other bot can contend with. When his creators brought him into being as a fire-breathing dragon warrior, they endowed him with ancient power that would remain strong for eons to come. Decorated in legend and valor, he soars into fiery action – even when the impending battle threatens to be his last.