Nature Needs Heroes Tour
Timberland had a problem: Few knew about their fight against climate change.
So we took over city centers in New York, Boston, and Chicago with a gigantic bootprint—a literal way to show what Timberland stands for.
Inside the bootprint, guests talked with environmental influencers, potted baby trees, shopped sustainably sourced boots, and more. This intimate engagement inspired passersby to choose responsible products and encouraged them to "Leave Your Mark."
The bootprint from above
Inside the bootprint