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Transformers: The Last Knight
Ecommerce Character Content

3-headed dragon. Knights of the round table. Evil alien sorceress. When all those collide, you need some pretty epic copy to tell the tale.

When Hasbro dropped the Transformers: The Last Knight toys, I wrote character bios for hundreds of SKUs. With that many toys, each character had to be clearly defined and the lineup as a whole had to fit cohesively with the tone of the movie.


The movie logline and character bios below appeared on Amazon pages for each product.


The explosive Transformers saga continues with Transformers: The Last Knight where powerful forces rewrite legend. With the fate of Earth at stake, new heroes must rise in an epic struggle to forge a future for all. 

Character Bios



In the dark depths of the universe, five Infernocon demons seethe with fiery strength to protect the mysterious sorceress Quintessa. When threats approach, they combine to form a force of infernal fury – Infernocus. 



When colossal foes threaten the universe, Knights of Cybertron Dragonicus and Stormreign rise to become the mighty, fire-breathing Dragonstorm. This sky specter soars into action to protect freedom on Earth and beyond. As a cataclysmic battle looms on the horizon, Dragonstorm wields his ancient and mysterious powers with legendary force.



Superior skill combined with prehistoric power make Grimlock one of the most dominant warriors alive. This Dinobot commands respect by defending Earth alongside Optimus Prime. The steel-crushing jaws of Grimlock could be just what the Autobots need to rip through a foe who threatens to destroy life as we know it.



As the legendary leader of the Autobots, Optimus Prime never wavers in his fight for the freedom of all sentient beings. His valor and strength make him Earth’s greatest protector. But when fate hangs in the balance, even Optimus Prime encounters a foe that could push him to the brink. 



The only way to contain the massive power of Decepticon Nitro is to lock him away. A tracking specialist and high-risk criminal, Decepticon Nitro can find the world's most valuable targets. This lethal hunter scours the globe to trap his prey and turn them over to his merciless leader Megatron.



The quirky personality, gigantic blaster, and bright spark of Autobot Sqweeks make him one-of-a-kind. Despite his disrepair, he perseveres with more loyalty in a single lug nut than most have in their whole body. Even when evil forces approach, this Autobot amigo races to help his most beloved comrades.

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One of the legendary Knights of Cybertron, Steelbane upholds an ancient oath to vanquish threats no other bot can contend with. When his creators brought him into being, they endowed him with ancient power that would remain strong for eons to come. Decorated in legend and valor, he soars into action – even when the impending battle threatens to be his last.

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