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Hope. Love. Action.

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agency.   

ask. 

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Be The Match        

Publicis Hawkeye

Gala series concept for national bone marrow registry

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Everyone knows what blood type is. But they're confused about HLA Type, which is what bone marrow matches on.​

Redefine this clinical term as Hope, Love, and Action—turning it into a badge of pride that ties folks to the mission.

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pitch.

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rally cry.​

Do you fight for hope? Do you love not just family, but strangers in need? And do you take action when things aren't right? Then you're the HLA Type.

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Join us in New York and show the world what we can do.

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footage. though evolved, the gala kept the spirit behind the idea

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