Flock Together.
client.
agency.
ask.
insight.
concept.
Westfield Malls
Publicis Hawkeye
Decorate the Oculus building (where the world trade towers once stood) for the 2020 holidays.
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NYC is yearning for inspiration among covid.
Use the dove to symbolize hope rising again. We'll create a whimsical skyscape for holiday shopping—lifting spirits to beautiful heights.
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(pitched, not published)
...
walkthrough.
Building from outside.
Area inside where experience will be.
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Concept sketch—decor and shopping booths encircle centerpiece.
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Larger-than-life dove sits in the center with an uplifting message.
Undulating wave of origami doves stretches above, like a flock guiding the path.
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Clouds at ground, mid, and ceiling level transport guests into the sky.
Doves fly on an interactive wall, playfully reacting when guests come near.
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AR doves carry notes of hope from other shoppers.
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Retro balloons surprise and delight. Guests fly them with nearby kiosks.
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LED floor panels create the illusion of soaring above the city with bird's eye views.
Swings in wind tunnels create mini moments of flight.
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At high traffic times, acrobats put on a dazzling display.
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Guests can snap a pic with magnificent wings.
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A hot chocolate bar sits in a nest.
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Vendor stalls are decorated like birdhouses.
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Words of hope climb the walls.