I'll admit it: I've been called a crazy cat lady. So I pitched a pro-bono campaign to my agency for a non-profit called Cat Matchers. Their response was, "We've cat to do it right meow."
Our Your Story campaign highlighted Cat Matchers' unique positioning. They transform what can be a confusing and frustrating adoption process into a tailored, elevated experience. They know their cats and adopters on a one-to-one basis, and we wanted to show the consumer just how much of a difference that can make. With a limited budget, executions had to be simple and easy to create.