Hero Vision Augmented Reality
Product Launch

AR technology + Iron Man = Awesome. That is, unless you're a kid and have no idea what augmented reality is.

After months of testing, my team landed on the following positioning and articulation of Hasbro's new Hero Vision toy. With each term carefully selected for maximum clarity and maximum cool, the ecommerce page and in-store package were ready for prime time. Thanks to the collaboration of strategists, engineers, marketers and more, Mind = Blown.


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