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Small steps. Big changes.

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San Diego Zoo

Publicis Hawkeye

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San Diego Zoo needed $600K for a new walkway. They weren't moving mountains, just taking a critical step in their mission for global conservation. We owned the smallness of the project and turned it into a metaphor we hoped would inspire—paving a path to a brighter future.

$1.32 million in donations (more than double the goal)

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comms. multiple audience groups

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