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Small steps. Big changes.
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San Diego Zoo
Publicis Hawkeye
Concept, copy
San Diego Zoo needed $600K for a new walkway. Not quite the mountain-moving fight that gets folks fired up. But it was the next crucial step in their conservation mission. We owned the smallness and turned it into a metaphor—paving a path to a brighter future.
$1.32 million in donations (more than double the goal)
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CRM comms. multiple audience groups
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