top of page
Storyteller
Small steps. Big changes.
client.
agency.
roles.
description.
results.
San Diego Zoo
Publicis Hawkeye
Concept, copy
San Diego Zoo needed $600K for a new walkway. They weren't moving mountains, just taking a critical step in their mission for global conservation. We owned the smallness of the project and turned it into a metaphor we hoped would inspire—paving a path to a brighter future.
$1.32 million in donations (more than double the goal)
...
comms. multiple audience groups
bottom of page