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Dear Donor,

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Be The Match        

Publicis Hawkeye

Concept, creative direction, production

This campaign was inspired by the letters. The ones cancer survivors send to their marrow donors. They'll make you weep at work if you aren't careful. We used them to show the magic of saving a life.

 

Registrations went up, and we added a Muse/Clio award to our trophy case (winning Hawkeye's Best Storytelling Campaign of the Year was the cherry on top).

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social.

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My New Channel
Dear Donor – You Gave Me Hope

Dear Donor – You Gave Me Hope

02:03
Play Video
Dear Donor – Thanks to You, No More Leukemia

Dear Donor – Thanks to You, No More Leukemia

01:33
Play Video
Dear Donor – You Are MY Donor

Dear Donor – You Are MY Donor

02:13
Play Video

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web. empowering potential donors to take action

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