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Dear Donor,
client.
agency.
roles.
description.
results.
Be The Match
Publicis Hawkeye
Concept, creative direction, production
This campaign was inspired by the letters. The ones cancer survivors send to their marrow donors. They'll make you weep at work if you aren't careful. We used them to show the magic of saving a life.
Registrations went up, and we added a Muse/Clio award to our trophy case (winning Hawkeye's Best Storytelling Campaign of the Year was the cherry on top).
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tv spot. director's cut
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social.




Dear Donor – You Gave Me Hope
02:03
Play Video

Dear Donor – Thanks to You, No More Leukemia
01:33
Play Video

Dear Donor – You Are MY Donor
02:13
Play Video
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web. empowering potential donors to take action

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