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Waste gets the boot.
client.
agency.
roles.
description.
results.
Timberland
Publicis Hawkeye
Concept, story, experience
Timberland plants trees, like millions. Who knew a shoe could change the world? City center takeovers shaped like bootprints in New York, Boston, and Chicago made it unmissable. The treads housed interactives and influencers that helped folks save the Earth. A rally cry to "Leave Your Mark" motivated action.
10k+ attendees. 5.7k pledges to be help Earth. 110.2MM PR impressions. 30k trees planted. 1,600 seed balls made. Plus, guests (and our team) walked away with some pretty sweet kicks.
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event. renders and pics
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signage.



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