Timberland       

Publicis Hawkeye

Activation to share Timberland's sustainability

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Sustainability is the true sole of the brand.

​Turn the brand upside down (literally) to show the positive mark it's leaving on the planet. Then inspire guests to join the movement with the rally cry, "Leave Your Mark."

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10k+ attendees. 5.7k pledges to be help Earth. 110.2MM PR impressions. 30k trees planted. 1,600 seed balls made. Plus, guests walked away with some sweet kicks.