Cat Matchers        

Publicis Hawkeye

​Creative direction, concept, copy​​

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Covid wasn't great for cats or creatives. Without volunteers, shelters left more strays on the street. And our team craved a break from the bad news. I pitched a pro-bono campaign to help both.

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Research showed all cat owners had an adoption story, but not the nice one you'd hope. More like what Nemo's dad went through. We thought they deserved a happier adoption story.​

 

More cats in happy homes!