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EarthWaterFireAir.

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Travel Rewards Card (shh, brand's a secret)       

Publicis Hawkeye

Concept, copy

Ask: Welcome ultra-affluent millennials to their new travel rewards credit card...with a lil' razzle dazzle.

Welcome Kit Message: The new card unlocks all the wonders of the world—from Earth to water to fire to air. The unboxing experience shared the story in multi-sensory detail.

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