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Storyteller
Earth. Water. Fire. Air.
client.
agency.
roles.
description.
Travel Rewards Card (shh, brand's a secret)
Publicis Hawkeye
Concept, copy
Ask: Welcome ultra-affluent millennials to their new travel rewards credit card...with a lil' razzle dazzle.
Welcome Kit Message: The new card unlocks all the wonders of the world—from Earth to water to fire to air. The unboxing experience shared the story in multi-sensory detail.
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box.
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booklet.
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