Hasbro Leaks Its Own Plot.

brand.

ask.

insight.

concept.

Transformers

Awareness campaign for the new Bumblebee movie

Fans live for the forums where they can hunt for behind-the-scenes info from Hasbro.

Launch a fake conspiracy website that "leaks" plot details.

(pitched, not published)

...

site.

Content hints at which bots will be in the movie and features actual footage from the film, giving fans Easter eggs to unpack.

OOH.

Robot eye moves and blinks as cars pass.