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Publicis Hawkeye​

​Tradeshow booth to attract young talent at the Grace Hopper Women in Tech Conference

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Girls want to be taken seriously, but brands at the conference were giving them lipsticks and lotions.​

​Set up a business card maker to give ladies tools they probably didn't have yet. That way, they could network at the conference—and get a taste of how they'd be treated at PayPal.