Travel MEmentos.

client.

agency.

ask.

insight.

concept.

Maine Tourism Board

Publicis Hawkeye

Campaign to stand out from the other 49

When nature is truly inspiring, you don't just snap pics. You write about it.

A campaign told from messy, handwritten mementos—showing the profound impact Maine experiences have.

(pitch, not published)

...

OOH.

YouTube.

display.

Instagram Live.

events featuring famous Mainers sharing their favorite places to visit in the state