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San Diego Zoo Wildlife Alliance
Fundraising Campaign
The challenge: Get people excited enough about a construction project to donate. The goal: Raise $600K.
The client was building a simple trail leading into an elephant exhibit. Not much to write home about. So instead of just describing it, we used the proposed trail as an emotionally rich metaphor, inviting recipients to pave a path to a brighter future for elephants.
The result: $1.32 million in donations—more than double the fundraising goal.
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Brochure
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Inside of Brochure
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Letter to Prospects
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