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Once upon a Prime.

client.               

agency.   

roles. 

description.

Transformers       

Hasbro

Story, ecomm, packaging​

​​

A great character. A dramatic struggle. Our job: paint the epic picture wherever Transformers toys showed up. 

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logline. accompanied SKUs released with blockbuster, Transformers: The Last Knight

The explosive Transformers saga continues with Transformers: The Last Knight where powerful forces rewrite legend. With the fate of Earth at stake, new heroes must rise in an epic struggle to forge a future for all. 

...

character copy. narrative-driven ecomm

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Infernocus

In the dark depths of the universe, five Infernocon demons seethe with poison to protect the mysterious sorceress Quintessa. When threats approach, they combine to form Infernocus—a diabolical force of infernal fury.

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Dragonstorm

When colossal foes threaten the universe, Dragonicus and Stormreign rise to become the fire-breathing Dragonstorm. As a cataclysmic battle looms on the horizon, Dragonstorm wields his mysterious powers with ancient strength.

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Grimlock

Superior skill combined with prehistoric power make Grimlock one of the most dominant warriors alive. His steel-crushing jaws could be just what the Autobots need to rip through enemies who threaten life as we know it.

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Optimus Prime

As the legendary leader of the Autobots, Optimus Prime never wavers in his fight for the freedom of all sentient beings. But when fate hangs in the balance, even Optimus Prime encounters a foe that could push him to the brink. 

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Decepticon Nitro

The only way to contain the massive power of Decepticon Nitro is to lock him away. A tracking specialist and high-risk criminal, Decepticon Nitro can find the world's most valuable targets for his merciless leader Megatron.

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Sqweeks

Autobot Sqweeks' quirky personality and bright spark make him one-of-a-kind. Despite disrepair, he perseveres with more loyalty in a single lug nut than most have in their whole body. When evil forces approach, he puts his tires on the line for his beloved comrades.

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studio series. packaging stories for a new premium lineup

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Police Chase

Bumblebee faces off with Decepticons to protect his human friends.

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Hong Kong Pursuit

Decepticon Stinger materializes into a mercilous, thrashing warrior.

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High Speed Hunt

Crowbar obliterates oncoming obstacles to crush the Autobots.

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Mission City Battle

Ratchet clears the path with high octane speed.

Forest Fight

Optimus Prime fearlessly takes on Decepticons, risking it all for freedom.

Mission City Battle

Starscream soars between skyscrapers with tactical precision to annihilate enemies.

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