Storyteller
Once upon a Prime.
client.
agency.
roles.
description.
Transformers
Hasbro
Story, ecomm, packaging​
​​
A great character. A dramatic struggle. Our job: paint the epic picture wherever Transformers toys showed up.
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logline. accompanied SKUs released with blockbuster, Transformers: The Last Knight
The explosive Transformers saga continues with Transformers: The Last Knight where powerful forces rewrite legend. With the fate of Earth at stake, new heroes must rise in an epic struggle to forge a future for all.
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character copy. narrative-driven ecomm
Infernocus
In the dark depths of the universe, five Infernocon demons seethe with poison to protect the mysterious sorceress Quintessa. When threats approach, they combine to form Infernocus—a diabolical force of infernal fury.
Dragonstorm
When colossal foes threaten the universe, Dragonicus and Stormreign rise to become the fire-breathing Dragonstorm. As a cataclysmic battle looms on the horizon, Dragonstorm wields his mysterious powers with ancient strength.
Grimlock
Superior skill combined with prehistoric power make Grimlock one of the most dominant warriors alive. His steel-crushing jaws could be just what the Autobots need to rip through enemies who threaten life as we know it.
Optimus Prime
As the legendary leader of the Autobots, Optimus Prime never wavers in his fight for the freedom of all sentient beings. But when fate hangs in the balance, even Optimus Prime encounters a foe that could push him to the brink.
Decepticon Nitro
The only way to contain the massive power of Decepticon Nitro is to lock him away. A tracking specialist and high-risk criminal, Decepticon Nitro can find the world's most valuable targets for his merciless leader Megatron.
Sqweeks
Autobot Sqweeks' quirky personality and bright spark make him one-of-a-kind. Despite disrepair, he perseveres with more loyalty in a single lug nut than most have in their whole body. When evil forces approach, he puts his tires on the line for his beloved comrades.
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studio series. packaging stories for a new premium lineup
Police Chase
Bumblebee faces off with Decepticons to protect his human friends.
Hong Kong Pursuit
Decepticon Stinger materializes into a mercilous, thrashing warrior.
High Speed Hunt
Crowbar obliterates oncoming obstacles to crush the Autobots.
Mission City Battle
Ratchet clears the path with high octane speed.
Forest Fight
Optimus Prime fearlessly takes on Decepticons, risking it all for freedom.
Mission City Battle
Starscream soars between skyscrapers with tactical precision to annihilate enemies.