Once upon a Prime.

client.

agency.

roles.

description.

Transformers

Hasbro

Story, ecomm, packaging

Legendary bots. Earth-splitting war. Our job: paint the epic picture wherever the toys showed up.

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logline. accompanied all SKUs for Transformers: The Last Knight

The explosive Transformers saga continues with Transformers: The Last Knight—where powerful forces rewrite legend. With the fate of Earth at stake, new heroes must rise to forge a future for all.

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character copy. narrative-driven ecomm

Infernocus

In the dark depths of the universe, five demons guard a mysterious sorceress, Quintessa. When threats approach, they combine into Infernocus—a diabolical force of fury.

Dragonstorm

When colossal foes threaten the universe, Dragonicus and Stormreign rise to become Dragonstorm. In a cataclysmic battle, Dragonstorm wields his ancient, fire-breathing powers.

Grimlock

Superior skill plus prehistoric power make Grimlock one of the most dominant warriors alive. His steel-crushing jaws could be just what the Autobots need to rip through enemies who threaten life as we know it.

Optimus Prime

As the legendary leader of the Autobots, Optimus Prime never wavers in his fight for freedom. But when fate hangs in the balance, even Optimus Prime encounters a foe that could push him to the brink.

Sqweeks

Autobot Sqweeks' quirky personality and bright spark make him one-of-a-kind. He's got more loyalty in a single lug nut than most have in their whole body. When evil forces approach, he puts his tires on the line for his beloved comrades.